Contribution to Their Company | The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service. 

Creative Ability | The recipient must have shown a consistent, high degree of original thinking in their field.

Contributions to the General Advancement of Advertising | The recipient must have worked to increase the stature and raise the standards of the advertising profession.

Contributions to the Community | The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.

Service to the American Advertising Federation | The honoree should have demonstrated a long-term commitment to the local American Advertising Federation chapter. Service to the corresponding AAF District and AAF National further solidifies the depth of service.