CALL FOR ENTRIES!

• All work entered in the American Advertising Awards competition must have first appeared between January 1 and December 31, 2024.
• Work entered must have been the result of paid creative services and/or media placement in the normal course of business.
  • Exceptions include: works of Public Service Advertising and Advertising Industry Self Promotion categories, as well as student entries.
• Entries must be submitted in the CBSA, DMA or MSA where the work was created (as defined by Arbitron or Nielsen for your local market). If multiple Ad Clubs are in the same CBSA, DMA or MSA the Ad Club located nearest to the entrant geographically will be the entry site. In the event there are entrants located in markets not served by a local American Advertising Awards affiliated show, the acceptance, processing, judging, forwarding and fees of those entries will be decided by the governing body of the district in which the entrant is located. Additional geographic considerations are covered in the Professional Rules and Categories document that can be found on aaf-nd.org/addyawards
• For Student eligibility requirements refer to the Student American Advertising Awards Rules & Categories that can be found here.

The expressed intent of the American Advertising Awards competition is to recognize and reward creative excellence in the legitimate everyday workplace of advertising. Occasionally, an entry is submitted that appears to have been created outside the conventional agency-to-client-to-media marketing structure, as if the entry was created solely for the purpose of winning an award. This type of work is not accepted.

After filling out the entry forms, you will be required to sign an Invoice/Manifest Form, listing all of your entries. This form states that by signing below you:

1. Verify that the above information is accurate.
2. Acknowledge that proper rights were obtained for use of any elements of the entry that were not original.
3. Agree to submit documentation deemed necessary for review.
4. Release the entry for Internet, broadcast and/or print (allow reuse of material).
5. Verify that the entry was created within the local MSA of the competition.

For the first time ever, this year’s competition will be DIGITAL ONLY. That means no physical entries will be accepted and all entries will be judged exclusively online. This is a decision that was made at the national level by the American Advertising Federation (AAF).

While this is certainly different than previous years, we want to assure that the change will not put your entries at a disadvantage. We have consulted with our judges to get their feedback on how they best can review your entries digitally, even if they may have been submitted physically in the past. Please stay tuned for updates on that guide along with other great resources coming soon.

Single to Medium Campaigns:

• A SINGLE-MEDIUM CAMPAIGN is no less than two and no more than four total pieces in the entry.

Integrated Campaigns:

• An INTEGRATED CAMPAIGN is defined as a campaign or series of ads, commercials or executions that utilize more than one medium. The American Advertising Awards allows entries in all Integrated Campaign categories to submit up to ten executions for judging. Integrated Campaign entries may be accompanied by a written or digital (video) summary not to exceed 250 words (written) or 3 minutes (digital). Digital summaries must be submitted by uploading the video file during the online entry process. Failure to adhere to these limitations may result in a portion or all of the noncompliant entry to be removed from judging.

Online/Interactive Advertising:

• For Websites and all Online/Interactive entries, submit the URL addresses. For multiple URLs in a campaign category entry, create a web page that contains each of the individual links and provide the single URL to your newly created page, i.e.- http://www.somedomain.com/addy_ entries.html. Do not submit a URL that leads directly to a “swf” file. Judging of online entries will be done online, using the URL whenever possible. URLs should not require any username or password for access. In cases where this already exists, the entrant should create an independent URL. URLs, banners and menus must not contain any references to the entrant.