January AAF-ND Professional Speaker Luncheon

Jeff Johnson





Event Information

JEFF WANTS TO REPLACE: Entrenched power with power to the people. Crappy food with food that honestly feeds. Half the swords with twice the shields. The bad parts with parts that speak from our hearts.


Background: Jeff Johnson | Replace, Inc.™ | 5008 34th Ave S, Minneapolis, MN 55417

Jeff was born in rural North Dakota. Most of the time, this fact is pretty self-evident. As a farm kid he operated heavy equipment on the high plains, then Jeff attended art school in Moorhead, Minnesota – a quirky outback where arts organizations are funded by charitable Black Jack and old ladies compulsively playing bingo. Graduating B.F.A. with honors and living out of his ‘83 Buick Skylark, Jeff went to Minneapolis to work for Duffy Design and Fallon Worldwide, rocketing from Intern to Design Director in six years, designing such pop icons as Fruitopia and Miller Time. His work is in the Smithsonian 20th Century American Design collection and The Minnesota Historical Society. After Duffy, Jeff sailed for New Zealand to become Senior Designer for Designworks in Wellington. In 1999 he returned to found Replace. Jeff’s work has been honored with inclusion in the Smithsonian Institute’s Cooper-Hewitt Collection of 20th Century American Design, The Minnesota Historical Society, The Walker Art Center, The One Show, Graphis, AIGA, ID Magazine, Communication Arts, and many others. Among his clients are Target, General Mills, Andrew Zimmern, Equal Exchange, and Seward Coop. Jeff was featured in Steven Heller’s books, The Design Entrepreneur – Rockport and Graphic: Inside the Sketchbooks of the World’s Great Graphic Designers. Locally, the man is treasured for having founded the Poster Offensive biennial political poster show, and the Hamilton Ink Spot, a fine art poster print studio in Downtown St. Paul, MN. Jeff lives with his wife and two sons. He canoes and bikes a lot, and prefers beer with his hot-dish. He can also turn a mean polka.